Classified can be defined as a special type of advertisement. Classifieds generally feature some personal information, business information by any company, or the information about any upcoming event. The classified Ads were generally used to publish only in newspaper in past local personal classifieds. After that the classified ads were stared to advertise through television or radio. Later the internet became the medium of publishing classified advertisements.
Now the online aspect of classified advertising is highly praised around the entire globe. This is because of some important advantages like the global nature of Internet, availability of more space to write advertisements properly, better keyword based search option and the user friendliness of the classified websites.
In this article we will discuss some facts about the superiority of online classified advertisements over the printed media classified advertisement. First of all the printed media for classified ads includes likes of newspaper, magazines or the free-ad magazines. If you think rationally then you can find a severe drawback of the classified ads, which are generally published in the daily newspapers. Basically the common people don’t have the tendency to read the daily newspaper after its publication date.
So if the classified ad is published in a daily newspaper, then there is every chance that the prospect of that classified advertisement gets rotten after the day of the newspaper publication. Secondly, a particular newspaper is not a global media. The stretch of the availability location of a newspaper is either state level or at most national level. The reader, who has different mother tongue in multilingual countries, does not read even the newspapers of other regional language. So there is every possibility that a large mass got unaware of the published classified ad. But the stretch of Internet is global. Internet users can view the ads of even different countries and the can do what they wish.
For an example, an Indian guy can apply for the job in Hawaii after seeing the online classified ad. Certainly it will not be possible for him to find that particular job in Hawaii, despite being sat in India. Another superiority of online classifieds over the printed media classified ads is the low cost nature of the online classifieds. There are lots of free websites, which provide the facility of posting classified ads free of cost.
You may post as many classified ads of you wish absolutely free. There also some paid classified websites with better moderation quality, which provide you the facility of posting your own classified ads in exchange of some money. But the cost of publishing classified ad in a print media seems to be greater. There you have to pay in cost per column basis. So the expanse rises. The online classified websites also providing more space to write the ad and the fonts are bigger and more readable in websites than the print media. Classified advertising can be described as the form of advertising that is specifically common in periodicals, newspapers or online. The difference between standard advertising and classified advertising is that the latter enables private individuals and not only corporate entities or companies to seek sales for their services and products.
Classified advertising is in most cases text only and can even have the type of the item being sold and the phone number, which one can use to enquire for more information. There is however those that may contain much detail such as name, contact, and address as well as the product’s description. In most cases, graphics and pictures are never included in the advertisement though logos may be included. Classified advertisement is referred to such as it is grouped under different headings classifying the service or product that is being offered. Such headings may be: automobiles, farm produce, jobs, education and personal services among others.
They are usually some few columns in length and are usually created in abbreviations so as to save money and space. Internet classified ads do not use per line pricing models making them longer. They can be searched easily, create a sense of urgency by the way they are structured and can reach a wider audience scope. Free classified ads, as their name suggests are offered for free as they have a nature that is self policing. Some of those companies focus on their local regions while online services (aggregators) amass from sources such as RSS feeds and blogs instead of just relying on those submitted manually.
One can post ads to potential marketers. One will just need to go to one or more sites of companies that accept free classified ads and register for an account and afterwards post his or her ads. Many of these websites are free to the members of the public and offer high response advertising for businesses, products, services or even affiliate programs. The ads are displayed to the active members and one can also view other members’ sites. To register for the free classified ads, one may be required to fill in his or her details that include; the user’ name, the password (and confirmation of the password), and email address. Other information required may include: the member who referred the one registering to the website and appropriate time zone to facilitate the automatic correction of timestamps.
There are different sections in the websites where one can post his or her free classified ads. Such sections include; “Business opportunities, ” where one can post his free classified ads that are related to home-based business opportunities as well as work at home. On the section, “Products and services” one can post ads about new services and products such as e-books and software among others. On the “Income opportunities” section, one can post free classified ads relating to down line, up line, matrix, MLM and other affiliate programs that would assist a person to earn money via internet while still at home.