Search engine optimization was once a necessity; it has now become more of a necessary evil. In the past, when a vendor wanted to attract potential clientele towards his company, the SEO application would be used to categorize and systematize keyword centered content for the user’s leisure, comfort, and confidence, while leading said potential clientele towards a company smm panel. In this way, everyone wins-from the business man’s perspective, customers have the opportunity to find a business, and from the client’s perspective, customers have the opportunity to find a product/service.
However, many businesses have become savvy regarding this tactic to attract new profit. So, more and more business employed the strategy. Eventually, however, the internet became so flooded with tailored, shallow content by means of articles as the most popular SEO option to indulge search engines to point in a company’s direction that these articles are drowning any potential clientele. Although customers may find dozens of products perfect for them, search engines are becoming full of spam like articles with useless information that is often biased if not simply misleading, dull, and barely informative.
His frustration of how SEO was once the fuel that ran online advertisement but is now the internet’s own poison is apparent. However, search engine optimization is still a must if the internet, as weak as it has become by the same poison, is to keep order and law. So, another application has since become popular not only because of how effective it is at keeping the poison at bay while allowing search engine optimization to continue to positively influence the internet, but because recent technologies have allowed it to be so popular. This application is SMM, or social media marketing. In essence, social media marketing manipulates content to its advantage, leading such “poison” to chat rooms, person to person social networking sites, blogs, and so on. By doing so, companies let the people talk for their product, leading to a more trustworthy tone of voice and, because of such trust between customers over a customer to official representative relationship, businesses prospering. It’s win win all over again. Marketing has its roots in word-of-mouth conversations that have connected buyers and sellers for thousands of years. Now many of us call ourselves Professional Marketers. Reputations have always been based on experience. Once mass communications, public relations, and modern advertising became dominate the conversations and individual voices that once powered the sales cycle were all but gone. The message was taken over bit by bit with each professionally produced ad, tag-line, and PowerPoint slide deck, each consolidating power and control into the hands of the Marketers.
Now the pendulum is swinging back: Collective conversations are back in play due to the enormous reach and the ability to be found in the online world. Those individuals are creating collective conversations, asserting their fundamental value. The social Web is bringing the consumer voice to the forefront. Micro-blogging on Twitter and Seesmic, Blogs, photo and video sharing, along with the huge social networks like Facebook, LinkedIn, and Myspace seem to be shouting the consumers voice. Some Chief Marketing Officers seem to be in a tough spot, as a result. Not only do markets – at every level – need to deal with the changing complex fragmentation in traditional communication channels, they are now faced with a takeover of the brand message by customers who are remixing, restating, and publishing anything that comes their way. When they agree and echo your message, it is the best thing ever, if they do not, it gets ugly very fast.
Building on the individual freedom and empowerment that is the Internet, customers are routinely connecting with each other and sharing information about anything and everything, from tools and food to lawn care techniques and cleaning supplies. As individuals and groups talk, to share their experiences and thoughts, they are ether building up and helping with the marketing message or they are marginalizing the message and beating the marketers at their own game. Because any form of advertising is trusted much less than conversations between consumers, markets are now seeing their advertising message held up for scrutiny and verification, in forums they or their PR and ad agencies have almost no control, if any control at all. This is a game changer – for these industries who are used to being in control.
This series of training will help business and markets take advantage of the Social Web by learning how to participate effectively as they adopt the behaviors of individuals who are connecting on the internet and co-opting the very power of the Social Web. It’s about adapting to not having control – you cannot control conversations – all the while asserting yourself and influence in the social conversation and becoming an expert resource for communities that matter most to your business. This training will impress upon you, the importance of the connection between participation and influence, and help you see what is on the horizon. You will see many examples of trends and best practices all laid out and the motivation to create winning plans.