But don’t tell your SEO how to do the work. Too much knowledge can be a dangerous thing for some clients because they lack the experience to place their knowledge within the context of the whole SEO process. Such clients may even feel empowered enough to tell their SEO vendor to take a course of action that will damage their efforts to obtain targeted natural search traffic 5 steps to learn advanced SEO at home. But if you have done proper due diligence in choosing a knowledgeable and ethical SEO expert, you shouldn’t have any trouble staying on the right track. Your chosen professional will probably be appreciative that you’ve educated yourself about the process and will be glad to answer your “tough” questions. All reputable SEO vendors should be open and transparent about their methods and work process… don’t work with any that aren’t. And if you are comfortable with your SEO expert, the value of his or her experience should be easily discernible.
Good SEO advice can smell funny. Bad SEO advice stinks. Sometimes it has been a challenge explaining the merits of link-exchange or RSS feeds to SEO novices. Many marketing professionals have cringed when I’ve recommended having at least 250 words on the website home page. Fortunately, I’ve been able to rely upon my own SEO experiences to demonstrate the value of my advice and, if necessary, I can seek out the authority of other experts in the field to support my views. But, “rogue SEO’s” have damaged many websites by convincing site owners to allow them to engage in practices such as link farms, hidden text, and cloaking that violate search engine guidelines. If you have educated yourself enough about SEO to be conversant in the terminology and techniques, you should be able to smell the odor before you step in the poop.
Well-run SEO campaigns still have hiccups. Search engines periodically change their algorithms which can be a boon or a bust for clients. Most recently, Google’s “Jagger” update hurt many websites that followed SEO best practices. I have a client who had an 18-month-old domain that lost excellent Google rankings that i helped achieve in a very competitive field. I explained that based upon my research (and reported by many other SEO’s through articles and forums) that Google has algorithmically implemented the following precepts: 1) It is very difficult for new domains to rank well for competitive terms and 2) Many inbound links must age for 6-12 months before they become effective. Now, it is incumbent upon me to chart a new course to help the client regain what was lost. Conversely, Jagger gave some of my clients excellent results far more quickly than I could have expected.
Measure results. A high-level web analytics solution like Clicktracks 6 (which I use and highly recommend) is essential to measure the success of your campaign. If you are spending thousands or tens of thousands of dollars on SEO, don’t rely on a $10 per month web stats package. Your SEO vendor should offer advanced web analytics as part of the service… shy away from an SEO who doesn’t use advanced analytics because the optimization decisions on your website will be made based upon incomplete information. It is the method of getting your website found and seen by readers. For you to be found you have to optimize your website by improving the inside and outside features so that traffic can be increased to your site with the help of search engines. Search engine optimization (SEO) means that your website gets indexed by search engines. The three major search engines are Google, Yahoo and Bing. All these search engines rank webpages and other contents such as videos or local listings based on what they consider most important to users. When doing your online business it is really vital for you to have a clear understanding on SEO strategies. The internet market is full of people who are offering SEO services, and so having little information about SEO will help you make the right decision in choosing the right SEO services. If you are serious about succeeding online, you have to be in good books with the search engines. Avoid canny strategies and learn how to use the right SEO tools so as to rank high and eventually have a lasting and beneficial relation with search engines.
Unique Content. The number one SEO tool in order to rank high is creating fresh and unique content using your keywords. Writing original content can be challenging, it only becomes easy through patience and practice. What does original content mean? It means that you have not copied word for word from other websites or blogs; BUT if you do not have enough ideas for your content you can look at what others have written, then you can re-write it making it enhanced. There is always the first step; even the famous writers began as amateurs. You can always try and post an article atleast with 1000 words once every week, and then gradually you can move to two postings or even three per week. Search engines love fresh and unique content and so publishing content regularly will help you rank high. You can also hire people seeking to work from home to write for you content, although it is better doing it yourself. How do you place keywords on your website? When you are writing content, you should know that you are writing for search engines and for real people. Keyword help search engine crawlers to find out what your page is all about and also helps people to find your page quickly. These two audiences greatly determine the accomplishment of your site. Remember building trust with your audience is quit important. Make sure you tell the truth in your postings, be sincere otherwise your business is going to be short lived. Here are the strategic places you should place your keywords: